We are Mohammad and Alireza – brothers, training partners, and co-founders of Celvian. Our journey didn’t start in a design studio or a boardroom. It started in 2018, when we left our home country and moved to Finland with no money, no language, and no connections.
We arrived as complete strangers in a new land. Every day was a challenge — from figuring out the simplest daily tasks to understanding a culture completely different from our own.
We didn’t just start from scratch… we started from below zero.
Life in the beginning was survival. Alireza studied computer programming during the day and worked long nights as a security guard. I, Mohammad, worked in retail while coming from a background in design, videography, and advertising. My time in retail taught me a lesson that has become the foundation of Celvian: a customer is never just a sale — they are a relationship. Respect, honesty, and genuine care are not extras; they are everything.
Through it all, one thing remained constant: we trained every single day. The gym was our sanctuary, our place to push limits, to learn discipline, to remind ourselves that growth only comes from showing up — no matter how hard it gets.
But there was something that bothered us. Every time we bought sportswear, we felt the same disappointment. The fit was fine. The look was trendy. But the quality, the intention, the value was missing. We realized we weren’t paying for a product; we were paying for a name.
That’s when the idea took root: What if we created activewear that actually felt different? Not just looked good in photos — but clothing that could stand up to real life, that moved with you, lasted over time, and carried a purpose.
We couldn’t find it. So we decided to build it.
For two years, we planned, saved, and learned everything we could. There were no investors, no shortcuts, and no one to lean on but each other. Every euro we earned went into turning the vision into reality. We worked through the nights, sacrificed weekends, and did every step ourselves — from design, to sourcing, to building the brand’s foundation.
In 2025, Celvian was born — a Nordic sports and outdoor brand built for those who know what it means to start from nothing and fight for everything. Our first drop, Distinctive, is more than just a hoodie. It is proof of concept. It is a statement for those who set their own standard and refuse to lower it.
Celvian is for the ones who train when others sleep. For those who brave the cold, push through the dark, and move with purpose. It’s for the underdogs, the builders, the ones who won’t quit.
More Than Just Clothing
This is not just clothing. This is our story, stitched into every piece. From below zero… to Distinctive.